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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision.

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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

We spent 1-hr nerding out about B2B marketing data and how to use it to transform your marketing funnel from top to bottom (and even beyond the close.) Advertise content offer A to maybe 12 000 people tomorrow morning at 10 am. These people were progressing in the funnel. Have a listen and check out some highlights below.