41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision.
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