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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . MQL - All leads with an Autopilot lead score greater than 269. Lead to Conversion Ratio.