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What It Means to Get Branded Content Right

Content Marketing Institute

As definitions go, it’s a good start; but it doesn’t really get to the heart of what sets efforts like BMW’s The Hire apart from other forms of content marketing, let alone why 74.5% To date, Nulon relies solely on these videos, SEO, and in-store POS for all its marketing needs. . For its Original.

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What is E-Commerce Marketing? Platforms, Strategies, & Tools

Martech Advisor

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

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Laying out the Benefits of an Omnichannel Marketing Strategy

QuanticMind

In order to effectively execute an omnichannel marketing strategy, you need to be able to track the behavior of individual audience members across disparate platforms on the web and offline. Segmenting your audience based on deep funnel intent data opens up many new targeting possibilities. Create better engagement with your audience.