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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility. This spirit of ongoing refinement is essential for sustaining growth over the long term. Falling behind in your industry can be detrimental to long-term growth.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

These contracts transform your informal conversations into official business partnerships with clear terms. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer. What is a Social Media Influencer Contract?

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

GDPR states both marketers and the third-party lead vendors who fulfill paid campaigns must get written consent for each purpose of lead use. Unbundled: Consent must be separate from other terms and conditions. Third-party partners must ensure opt-in boxes are distinct from “Terms and Conditions”, side boxes, and copy.

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Using AI to improve customer experience and customer journey orchestration

Martech

That may hit your short-term campaign goals, which is great, but over the long term we’re so product-focused and sales-focused that it actually takes a toll on our customer relationships,” Camuso explained. This strategy generates a low percentage of sales, typically in the 1%-2% range, he said. Processing.Please wait.

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The B2B case for retention marketing: 7 key tactics

Martech

However, we know that robust customer service significantly contributes to customer retention and, by extension, to long-term profitability. In business contexts, we use the terms account penetration or account expansion, which is the responsibility of the sales personnel assigned to that account. A need to avoid price wars.

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