article thumbnail

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

As each need is met, personal achievement rises and purpose is fulfilled. For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting much higher end needs of careers, vacations, hobbies and spiritual fulfillment. navigation, placement of content, imagery, etc.)

article thumbnail

How Interactive Content Can Help Generate Leads

SmartBug Media

Marketers using these types of content are creating interactive lead capture tools that are highly engaging, offering a ton of value to end users and drastically increasing ROI. 46 percent of total respondents said that they have used some type of interactive content in their marketing mix.