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$122 Billion MarTech Expenditure by 2022

Valasys

According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! Data needs to be complete, accurate, relevant, consistent, timely, usable and meaningful for it to help in the growth of the organization. Customer Relationship Management (CRM).