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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. It looks at the average revenue of every click on each individual keyword in any given campaign.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Join CIO Executive Council members and participate in the following live teleconferences: * Planning for Succession: Models for IT Leadership Development, June 23. We could tell he wasnt planning to use the tool. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department.