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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

JUNE 29, 2023

What is pharma marketing? Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. How much do companies spend on pharma marketing? Digital marketing channels are the fastest-growing area of pharma marketing.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Video search 101: Marketing and optimization by iMedia Connection.

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How to build a winning pharma marketing strategy using digital-first events

Best of 2009: Social Media Marketing, Part 1

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