I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.
Unbounce
MAY 15, 2019
But when MQL and SQL goals collide , it gives visitors whiplash. Then I get to the landing page, and I have no idea why I’m here: What’s a “personal representative”? But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. Am I administering an estate?
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