Crawl. Walk. Run. A Phased Approach to Developing an Account-Based Strategy
Engagio
SEPTEMBER 20, 2021
Traditional Marketing and Sales technologies are lead-based. One unfortunate byproduct of lead-based tech is that critical data gets spread across disparate systems which makes it exceedingly difficult for your teams to connect the dots and understand how your target accounts engage with your efforts. ABX certifications.
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