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4 Ways to Market Your Tech Company

The Lead Agency

Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. Tech companies use IT marketing tactics to build their brand and generate demand for their products and services.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Some definitions are more complete than others. I like numbers.

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Best Practices for Technology Marketing

KEO Marketing

With heavy competition, technology marketers want to differentiate their products and services from the competition successfully. As a technology marketer, you have numerous strategies and tactics available to you to overcome these challenges. Marketing automation refers to software that automates repetitive marketing tasks.