Remove Forrester Remove Ideal Customer Profiles Remove Intent Leads
article thumbnail

How to do lead management that improves conversion

markempa

Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

article thumbnail

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

article thumbnail

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

It’s time to ditch your differences and collectively agree on shared metrics that prove your campaigns are bringing in high-intent leads who are easy to convert into pipeline (and eventually revenue). This metric is about intent—typically, the faster a prospect turns into an opportunity, the more they want to do business with you.