Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Sales Forecasting. Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Marketing Automation. Account Management. Opportunity Management. Sales Process / Methodology. Call Logging.
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