What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing
ClearVoice
APRIL 12, 2021
ICP: Ideal Customer Profile. Anderson said that “focusing on your ICP allows you to focus on the segment of the market where you’ll see the highest return on your marketing investment (ROMI) with the highest margins because of higher LTV (customer lifetime value). Market segmentation as a service.
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