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What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

ICP: Ideal Customer Profile. Anderson said that “focusing on your ICP allows you to focus on the segment of the market where you’ll see the highest return on your marketing investment (ROMI) with the highest margins because of higher LTV (customer lifetime value). Market segmentation as a service.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.