Translating Online Behavior into Meaningful Conversation (Part One)
ANNUITAS
SEPTEMBER 7, 2021
Yet still 42% of sales reps still feel they do not the information they need before making a sales call according to Salesforce. Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect).
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