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The 14 Best Marketing Automation Tools

Webbiquity

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Also features a marketing dashboard and WordPress plugin. 6) InTouch.

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Your Questions About ABM — Answered!

The Mx Group

B2B Telemarketing. We are using salesforce.com as our CRM — how well will it work to support our efforts? You’ll need to use a third-party tool or find someone to assist you with making these adjustments, as this is not an “out of the box” feature. Bottom-line Results. Technology Expertise. B2B Marketing Strategy.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. online chat and - telemarketing support through the CRM component. . But these are awkward solutions.

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities.

Pricing 120
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. Genoo plans to let users add custom fields but hasn’t set a date for this feature. Lead scoring in Genoo is more straightforward.

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Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Functional vendors generally expand first by thickening features within their original quadrant and then by spreading into adjacent quadrants.