11 Steps and Goals to Lead Nurturing Done Right
Oktopost
JULY 29, 2021
Nurtured leads get 4 to 10 times the email response rate and drive 47% larger final purchases with increased average order values (AOV). . Decision stage : Engaging content that includes buying keywords to drive consumers to make a purchase, such as: sales pages, FAQ pages, coupons, customer testimonials, reviews, and case studies.
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