Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Hubspot

FEBRUARY 16, 2012

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. Here's how you can map lead nurturing content to every stage in the buying cycle.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

SmartBug Media

SEPTEMBER 27, 2022

After a prospect makes that first engagement via live chat or chatbot, you can use the contact information in the sidebar of your inbox to queue up a series of automated sales emails and follow-up tasks for each prospect so that you never lose touch. By using sales sequences, you can free up more time to close warm leads.

Conversion 52

Conversion Tools Work Management Marketing Management 52