6 social media marketers on the future of social messaging
Sprout Social
MAY 24, 2022
They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. It just builds so much trust and casual familiarity.
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