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6 social media marketers on the future of social messaging

Sprout Social

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. It just builds so much trust and casual familiarity.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. My parents are on Facebook, Gen Z is on TikTok. But he’ll always be a unicorn at heart, whether he’s posting or not. What’s next? It will come.

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Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

On this episode today, speaking with Adam, we talk about his time with VaynerMedia and really what kind of a person Gary Vaynerchuk was to him and how it was to work with him. How can it help your personal brand? Dude, I had some personal things going on, I had some other stuff, and I lost my job. Blake Emal: One person.