Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.
Convince & Convert
APRIL 6, 2010
Look under “E for “eye glasses. Test & Track Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience.
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