DealSignal

FEBRUARY 23, 2023

To create a professional email layout, consider using a clear hierarchy that guides the reader’s eye from the most important information at the top of the email down to the call-to-action at the bottom. Send each version to a random sample of your email list, and track the results to see which version performs better.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

MARCH 22, 2023

There’s such a thing as content fatigue, and you don’t want to inundate your leads with communication solely from one channel. For example, if a contact changed jobs after filling out a lead magnet form but their email address was never updated, then those lead nurture emails never ended up in front of that lead’s eyes.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

FEBRUARY 26, 2024

Consider using plain text Eye-catching imagery is great for B2C email marketing, but plain text tends to be favored by B2B marketers for a number of reasons. Thus, it’s crucial to track results over time to adapt to changing trends and preferences. Don’t go overboard with CTAs When you confuse, you lose.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52