Webbiquity

MARCH 19, 2024

Guest post by Val Razo. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform. The company could invest in making eye-grabbing Instagram ad as the current version is quite simple. What worked?

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. April Mullen, SparkPost & Women of Email As we face the demise of third-party cookies within the next two years and the sunsetting of IDFA, marketers are increasingly losing the ability to identify customers via third-party tracking.

Planning 156

Planning Paid Search Agency VALS Allocation 156

NetLine

SEPTEMBER 20, 2018

So many content marketers find themselves poring over details while developing excellent content with masses in mind, though aware that only one set of eyes at a time will be digesting the value of their message. Wrapping up the festivities, we raffled off a curved display monitor (all the better to track your content marketing success!)

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Litmus

SEPTEMBER 25, 2023

We hosted two tracks, running simultaneously—the Professional and the Practical. How do we set ourselves apart from generative artificial intelligence (AI) and automation tools? Email Deliverability: A Result of Respect – Radek Kaczynski Over on the practical track, Radek Kaczynski tackled the issue of email deliverability.

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97