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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . We track touches and closed-won with our Client Experience team. .

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Marketers: Keep Calm and Follow the Data in the Pandemic

Full Circle Insights

Instead of tradeshows, maybe shift your investment to outreach digital channels , webinars, etc., Keep an eye on how leads that are generated by digital campaign progress at every stage of the funnel, e.g., from marketing-qualified leads to sales-accepted leads and eventually to revenue. Intro to Full Circle Campaign Attribution.

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Good to Great: 3 Traits that Make a Great Marketing Leader

Full Circle Insights

Great leaders keep their eyes on the prize, which is creating measurable value for the company. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights. Spice Up Your Marketing Funnel.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

As we steam forward into the 2020s, we wanted to put our spin on the top trends for digital marketing in the 2010s through the eyes of some marketing pundits. billion dollar industry and a necessity for CMOs and marketing executives, according to Bonnie Crater, CEO of Full Circle Insights. .