xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

SmartBug Media

MAY 9, 2024

By facilitating one-on-one conversions with representatives before the event, you can enhance engagement and increase the likelihood of conversion. See how SmartBug helped this tech provider make a splash at a premier industry event and take home a platinum award in the microsite information category. Just ask Symphony Talent!

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. First-party intent data and advanced analytics.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Enterprise Management 129

Enterprise Management Marketing Management Budget Programs SIC 129