Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Zoominfo

AUGUST 7, 2018

Event Marketing. 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ). As companies look to grow their web presence, modern content marketers must be familiar with SEO best practices.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Event Marketing 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ). SEO As companies look to grow their web presence, modern content marketers must be familiar with SEO best practices.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Hubspot

APRIL 19, 2017

Virtual events began in 1993, presented by Alan Saperstein and Randy Selman. They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. These events have become more popular among marketers for their lower cost and effort to produce. YouTube to host videos.

Conference 72

Conference Lead Generation Work Management Marketing Management 72