Event Marketing, Gartner and ROAS

The Pillars of Demand Generation for SaaS Companies

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). These giants continue to dominate the market share of revenue generated by the overall software industry. This model can be run across SEO, paid search, LinkedIn, email marketing, event marketing, media relations, and more.

Demand Generation Agencies

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

JULY 14, 2023

Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses. The global virtual events market size was valued at $114 billion in 2021 and is anticipated to expand more than 21% year over year until 2030.

Paid Content

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B2B Marketing Zone

The Pillars of Demand Generation for SaaS Companies

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

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