Emarketing Lead Gen Loopfuse ROI 
B2B Marketing Zone Posts
JANUARY 4, 2011
How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Loopfuse , June 30, 2010. OnPath , November 19, 2010.
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. The topic is ROI measurement of Marketing initiatives. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. Here’s the problem.
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