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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Engagement channels should have one of three goals: acquire, nurture, or convert leads. On average, customers engage with nine different channels in their buying process before making a purchasing decision.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. .

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small.