Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Engagement channels should have one of three goals: acquire, nurture, or convert leads. On average, customers engage with nine different channels in their buying process before making a purchasing decision.
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