ANNUITAS
MARCH 1, 2016
One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g.,
LeanData
NOVEMBER 8, 2016
Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. Theme: Host Analytics doubled revenue by leveraging the technologies of Infer and LeanData together.
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LeanData
NOVEMBER 8, 2016
Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. Theme: Host Analytics doubled revenue by leveraging the technologies of Infer and LeanData together.
LeanData
NOVEMBER 8, 2016
Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. Theme: Host Analytics doubled revenue by leveraging the technologies of Infer and LeanData together.
LeanData
NOVEMBER 8, 2016
Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. Theme: Host Analytics doubled revenue by leveraging the technologies of Infer and LeanData together.
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