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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. The process is cheaper and more efficient, according to advocates of the technology. If you link to an outside website, or one links to you, it is an external link.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. The process is cheaper and more efficient, according to advocates of the technology. If you link to an outside website, or one links to you, it is an external link.