Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. Your AI Success Depends on Training Data Media planning AI can help you create effective campaigns and reach your target audience efficiently.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI).

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Marketing Insider Group

NOVEMBER 10, 2020

Hardly surprising especially given the recent COVID19 global pandemic forcing a rapid shift to “digital first”, driven by a need to maximize the reach of digital marketing and related budgets to efficiently find prospects is especially critical in these challenging times.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Valasys

JULY 12, 2019

Simplify as much as you can – The marketers should scrutinize whether they can curtail their operational budgets by opting for the shortest & most efficient pathways to accomplish tasks. Outsource to Intelligent Agencies: .

Cost 40

Cost ROMI Optimization B2B Marketing 40

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing?

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Identity resolution programs have the potential to deliver substantial business benefits, such as improving customer data management, better targeting and personalizing customer interactions, and gaining efficiencies through more accurate measurement.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

ViewPoint

JUNE 28, 2018

Knowing the difference lets us engage the “real” leads in a meaningful and far more efficient way. This kind of detailed definition, based on testing and analysis, is key to efficiency and effectiveness and staying on course. Technology solutions push more, poor quality, leads to sales faster and more efficiently than ever.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Valasys

MARCH 12, 2020

Predictive sales analytics offers a clear pathway to increased sales efficiency & revenues. Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Increased Sales & Optimized ROI: .

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Allocadia

MAY 3, 2019

Creating that data and infrastructure connectivity makes marketing teams more efficient, more agile and more resilient to the different problems that marketers regularly face. return on marketing investment (ROMI) – a feat that was accomplished because of the visibility her team was able to provide for her company.

Lead Scoring 45

Lead Scoring Lead Ranking ROMI Budget Programs 45

ViewPoint

AUGUST 21, 2013

Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Marketing is evaluated on the quality of the leads delivered to sales and the sales reps are evaluated on their efficient use of company assets, in this case, leads.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Valasys

JUNE 18, 2019

smartphones & can be used by B2B marketers in the following ways: Facilitate Precise Targeting To A Specific Cluster Persona: RFID targeting helps B2B companies achieve a higher degree of precision by leveraging labor-efficient solutions at better velocities. Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

DemandBase

OCTOBER 10, 2018

Every decision is debated, resources are spread too thin, and marketing efficiency suffers. Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment). But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Marketing Insider Group

JANUARY 31, 2013

We put more effort into measuring our impact, our results and how efficient we are in achieving those results. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. We are putting more discipline into running Marketing like a business, for starters.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

MARCH 25, 2020

Virtual event marketing is a cost-efficient way to engage with audiences. A data-driven decision making and follow-up strategy allow marketers to align with their core business objectives better while simultaneously focusing on optimizing the Return on Marketing Investment (ROMI) from individual campaigns. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. What is Return on Marketing Investment, Anyway? First, let’s start with a definition.

Work Management 48

Work Management Marketing Management Service ROMI 48

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. Proving ROMI and Dealing With "Dirty" Data. Every HubSpot team uses Excel in one way or another.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Televerde

NOVEMBER 3, 2020

Hardly surprising especially given the recent COVID19 global pandemic forcing a rapid shift to “digital first”, driven by a need to maximize the reach of digital marketing and related budgets to efficiently find prospects is especially critical in these challenging times.

Planning 59

Planning Analytics Enterprise Management Work Management 59

ClickZ

FEBRUARY 24, 2020

times greater return on marketing investment (ROMI) this past year. The increase in efficiency saves teams hundreds of hours on budget reconciling and executive programs. times greater return on marketing investment (ROMI) this past year. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Valasys

SEPTEMBER 4, 2019

According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.” Above are the must-have metrics for any social media dashboard that help in calculating the Social Media Return on Investment (ROI) or simply the Social Media ROI.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Customer Experience Matrix

JULY 5, 2007

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Were I to calculate ROMI, I’d do the same.

ROMI 120

ROMI ROI Marketing Proposals Efficiency 120

Valasys

SEPTEMBER 13, 2019

RTB is meant for any advertiser or publisher & is a highly cost-efficient process to buy media with a large audience. Leveraging automation the purchase made from the programmatic media is speedy & cost-efficient as well as is matched with traditional media buying. Facilitates the Hyper-Targeting of Personas: .

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

SnapApp

FEBRUARY 5, 2019

So what activities, techniques, and technologies should your team use to align sales and marketing—and boost sales’ efficiency—this year? Marketing can’t help sales become more efficient if the two teams work in silos. Before you help your sales team become more efficient, you must understand what sales needs from marketing.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

SEPTEMBER 25, 2019

7) Creates a Network for Marketers to Benefit from online Positive Word-of-Mouth-Marketing (WOMM) : Having an efficient content syndication strategy allows publishers as well as brands to benefit from the positive Word-of-Mouth Marketing (WOMM). Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). The marketing technology-mix of software makes a world of difference when it comes to productivity & efficiency.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

APRIL 3, 2020

B2B eCommerce interactions involve multiple stakeholders and complex workflows and companies must strike a balance between changing customers’ needs and operational efficiency. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Oktopost

OCTOBER 7, 2020

B2B Companies implementing multi-touch attribution models reported a 15-30% increase in marketing campaign efficiency and a 15-18% increase in overall revenue after implementing multi-touch optimization. . One that will empower you to make smarter decisions and allocate your budgets for maximal ROMI (return on marketing investment).

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

AUGUST 9, 2019

Effective multichannel management strategies are required & these strategies need to be well-integrated so that they can be measured (qualitatively as well as quantitatively) and the marketers can optimize their Return on Marketing Investment (ROMI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

The process is cheaper and more efficient, according to advocates of the technology. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Prospect A person or account who shows interest in what you are selling.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

The process is cheaper and more efficient, according to advocates of the technology. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Prospect A person or account who shows interest in what you are selling.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. Skeptics – this group is not very energy efficient to target. Rafael Romis. For example, how about A/B testing free shipping thresholds? Or discount offers to capture emails? Start there before testing new designs. It’s easier and faster too. Be strategic with discounts.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59