Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. And she might become a more loyal user of Pampers or even switch over from Huggies as a result. The actual reach of Twitter is actually double the user base.
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