Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. I invite you to compare 2 stories: The Molson's one (my experience – #success) VS the Air Canada story (#fail). Molson: [link]. VS Air Canada: [link].
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