ERDM

JANUARY 22, 2019

In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. In short, now is the time to shift to person-to-person (P2P) marketing. Previously, a customer had to engage with the chat agent and ask for help. Should but.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, former Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. In short, now is the time to shift to person-to-person (P2P) marketing. Previously, a customer had to engage with the chat agent and ask for help. Should but.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

KoMarketing Associates

JANUARY 26, 2016

So, as it turns out, we still have work to do. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Because, as it turns out, sometimes asking people to take an action…works.

Social Media 96

Social Media Media B2B Tips 96