B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. It would be as much a cultural change as a process one. Revise those job descriptions and reviews.
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