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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. But first let me cover one more business issue, which is that there are two ways to get Mautic.