eCommerce Eye-Tracking Narrowcasting Research 
Webbiquity
FEBRUARY 23, 2012
Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). How to Create a Google+ Business Page by Practical eCommerce. Google+ Pro Tips Round-Up: Week 1 by Business Insider. 12 Google+ Marketing Tips From the Pros by Social Media Examiner.
Single Grain
DECEMBER 6, 2019
You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.
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