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Leveraging hybrid events to boost B2B marketing success

BDB

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works?

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Akkroo Acquired By Integrate for $34M

Lead Liaison

We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. The news also reinforces the investment Lead Liaison has been making to simplify event lead management for the entire event tech space.