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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 It involves incorporating advertising elements directly into the game such as the integration of brand promotions, product placements, or interactive advertisements within the gameplay. They also result in a higher average dwell time of 13%, compared to the 1.6%

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 It involves incorporating advertising elements directly into the game such as the integration of brand promotions, product placements, or interactive advertisements within the gameplay. They also result in a higher average dwell time of 13%, compared to the 1.6%

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The Complete Guide to Online Video Advertising

Outbrain

As you might guess from the name, shoppable ads try to encourage people to practice their purchasing power and buy things rather than just browsing for them. For example, once a viewer sees a video for a product, a link appears so that they can buy the item right away. Display ads aim to boost brand awareness and purchase intent.