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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. An effective CRM tool provides real-time data, trustworthy reporting, enhanced automation, and overall increased productivity.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). If you look at Mark Benioff he kind of fits into that category. By the way, this is a great time to hire content creators.