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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Watch: DiscoverOrg documents our own Account-Based Marketing experiment. In a recent joint webinar , Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. Discover your best contact segments from within your current customer base.

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Watch: DiscoverOrg documents our own Account-Based Marketing experiment. In a recent joint webinar , Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. Discover your best contact segments from within your current customer base.

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How to take a contacts-only approach to CRM

Capstone Insights

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t.