Industrial Marketing Today

APRIL 23, 2012

If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. Content marketing for engineers doesn’t have to be dull and boring. Both groups are chock-full of discussions and comments on this topic.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Rev

OCTOBER 4, 2023

The short answer is creating and distributing high-quality content that resonates with your target audience. This process includes strategies like inbound marketing, advertising, email marketing and other marketing efforts to build brand awareness among potential buyers. So, how do you go about doing that?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Hubspot

FEBRUARY 15, 2017

It was the 2016 winner of the "Marketing Campaign of the Year SME" category. Naturally, we love the fact that there’s not only a Content Marketing Institute, but that the same organization also has its own Content Marketing Awards. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Referral Rock

OCTOBER 30, 2019

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. How it helps: develop a content marketing plan, hire talent, create content and distribute it. Email marketing. Inbound marketing. Cold outreach.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69