KoMarketing Associates

SEPTEMBER 14, 2013

Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying. Would you provide thoughts on how B2B marketers can overcome this obstacle?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. To maximize your content’s impact, focus on effective distribution and promotion strategies.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

KEO Marketing

SEPTEMBER 1, 2017

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Founder of Social2B Labs – a new and emerging social media accelerator for companies and innovators targeting Enterprise and B2B solutions. Now you may wonder, “ How do we build a community? According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100