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What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

Or in studying your audience’s digital habits, you might also find “what channels are the most effective in reaching that audience and what retail channels are the best to distribute through.” While you’re at it, try a focus group comprised of those in your most desired group.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Some agencies are even involved in product development, including apps aimed at marketing/advertising tracking or distribution.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Some agencies are even involved in product development, including apps aimed at marketing/advertising tracking or distribution.