article thumbnail

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Traffic distribution: This refers to how the traffic from your sample audience is distributed in your test. Multivariate Tests. A multivariate test is like an A/B/n test on steroids.

article thumbnail

20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test. Multivariate test. Generally speaking, it seems like experts run about ten a/b tests for every multivariate test.