Remove Digital Experience Platform Remove Distribution Remove Focus Group Remove Multivariate analysis
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How to Do A/B Testing in Marketing (A Comic Strip Guide)

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Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Traffic distribution: This refers to how the traffic from your sample audience is distributed in your test. Multivariate Tests. A multivariate test is like an A/B/n test on steroids.