article thumbnail

How a Leading PPC Expert Got Great Results from Native Advertising: An Interview With Michal Moreno

Outbrain

With over 17 years of digital marketing experience, from before the days of “Web 2.0”, Michal runs a thriving Facebook group for PPC professionals in Israel , with over 16,000 members. Is display advertising an option in this case? Yet the options for targeting for medical conditions are very limited.

article thumbnail

B2B marketers are stumbling in the dark

Online Marketing Institute

This quarterly focus also means that long-term planning and learning fall down the priority list.Plus the reasonably rapid turnover of people (and the allure of the new broom scenario – change the team, change the agency etc) doesnt help either.And finally, as a mea culpa on the agency side of things, we do like shiny new things ourselves too.