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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

“The term ‘Account-based’ is a leading contender for 2016’s phrase of the year. The best sales and marketing teams will work together to understand what it will take to hit their numbers for each market segment. The sales cadence will be chalk-filled with educating the customer face-to-face AND socially.”

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Reintermediate Information Professionals to filter and add sense, meaning and value to information content. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Automatic Content Harvesting: (leading practice: Hill & Knowlton).