Remove Disintermediation Remove P2P Remove PR Remove Viral Marketing
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PKM and the Organization - Pollard

Buzz Marketing for Technology

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Let interest in using these tools spread virally. précis, summaries, reviews and other time-savers. This is the essence of PKM. Talk up personal shared workspaces outside the organization.