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4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. Assess every customer touchpoint to optimize buyer and customer experience and action. In all cases, we are looking to infuse “humanness” into every communications touchpoint.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

FEBRUARY 8, 2021

And I think, Jon, what’s fascinating to me is you’re not quite disintermediating yourself because you’re no longer running Marketo, but where we went from a lead-based world to an account-based world, it changes not just the pivot of who we care about as an object in Salesforce, it changes the very tool set required to execute.

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